An important annual study of what the world thinks about its different countries has just been published – and India scores highly in several categories.
The Country Brand Index brings together a broad range of data, from expert opinion to statistics and economic information. It then organises the findings into ‘brand league tables’ under different subjects, such as brand awareness, history and culture, safety and ease of travel.
India ranks number one for ‘best country brand for value for money’, as reported in the Economic Times.
It also scores highly in ‘Most authentic’ (2nd), ‘History’ (2nd) and ‘Arts and culture’ (3rd).
These rankings are out of 102 countries across the globe.
The survey classes India as one of the world’s ‘rising stars’ and says its status as a popular traveller destination is likely to soar in the next five years.
These findings make happy reading for Mahindra Homestays since they support our core mission: to provide travellers with a genuine feel for the real India – a more enriching experience with the highest levels of comfort and local knowledge, all at an affordable cost. See our post on why homestays beat hotels for more.
Find out about the homestay experience and don't forget to check out our ideas on things to do in India or browse our India homestays.